Understanding your relationship with money is crucial, especially for small business owners and entrepreneurs.
Our unique mindset, habits, and attitudes toward finances can impact both personal and business decisions.
In this blog, we’ll dive into eight distinct money personality archetypes to help you uncover your strengths, challenges, and how they might show up in your business decisions.
Plus, take Jamie Trull’s Money Personality Quiz to discover your personal archetype!
Take the quiz here to begin your self-discovery journey.
The Eight Money Personality Archetypes
These archetypes, based on the Sacred Money Archetypes framework by Kendall SummerHawk, shed light on your financial habits. Let’s explore each archetype and how they might impact your financial decisions.
1. The Ruler: The Empire Builder
- Strengths: Ambitious and goal-oriented, rulers love building businesses and setting high financial goals.
- Challenges: They may struggle with burnout and underpaying themselves by constantly reinvesting profits.
- Watch out for: Workaholic tendencies.
2. The Nurturer: The Generous Giver
- Strengths: Leads with compassion and prioritizes helping others.
- Challenges: Struggles to set financial boundaries and may undercharge for services.
- Watch out for: Burnout from over-giving.
3. The Accumulator: The Inner Banker
- Strengths: Savvy with money and focused on saving and growing wealth.
- Challenges: Can be overly cautious and avoid necessary investments.
- Watch out for: Hoarding money instead of strategically reinvesting it.
4. The Maverick: The Rebel with a Cause
- Strengths: Thrives on risk-taking and innovation.
- Challenges: May make impulsive financial decisions and accrue unnecessary debt.
- Watch out for: Overconfidence in risky ventures.
5. The Alchemist: The Idealist
- Strengths: Creative and driven to make money through unconventional means.
- Challenges: Struggles with the necessity of financial planning and long-term thinking.
- Watch out for: Avoiding money management.
6. The Connector: The Relationship Builder
- Strengths: Excellent at networking and nurturing relationships.
- Challenges: May neglect financial management and leave decision-making to others.
- Watch out for: Vulnerability to financial exploitation.
7. The Celebrity: The Magnetic Big Shot
- Strengths: Charismatic and confident, with a knack for attracting opportunities.
- Challenges: May overspend to maintain status and lifestyle.
- Watch out for: Outward wealth hiding poor financial health.
8. The Romantic: The Hedonist
- Strengths: Enjoys life to the fullest and values experiences over material things.
- Challenges: Struggles with budgeting and long-term financial planning.
- Watch out for: YOLO mindset leading to financial instability.
How to Use Your Results
Each archetype has unique strengths and challenges that influence your financial decisions. After taking the Money Personality Quiz, dive into the top three archetypes that resonate with you. Explore how these traits manifest in your personal and business life and identify areas for growth.
Why Understanding Your Money Personality Matters
Knowing your archetype helps you make better financial decisions and overcome limiting habits. For example:
- Rulers may need to prioritize self-care to avoid burnout.
- Nurturers should focus on setting boundaries and charging appropriately for services.
- Accumulators must learn to take measured risks and reinvest strategically.
The interplay between different archetypes also reveals moments of inner conflict. For example, you might feel torn between the accumulator’s need to save and the maverick’s desire to invest boldly. Awareness of these conflicts helps you manage them effectively.
Take the Quiz Now
Ready to discover your money personality? Take the quiz here and uncover actionable insights that will transform the way you handle money in both your personal life and business.
Final Thoughts
Understanding your money personality empowers you to harness your strengths and navigate financial challenges.
Whether you’re a nurturing giver, a savvy accumulator, or a risk-taking maverick, your archetype provides valuable insights into how you handle money.
Use this knowledge to make smarter financial decisions and build a sustainable, profitable business.
Watch the full video: What’s Your Money Personality Type?
This is a direct transcript from the original video content. It has not been edited except for formatting purposes to enhance readability.
Hello, hello everyone! Jamie Trull here, your favorite CPA and profit strategist. I am so pumped about what I’m talking about today because this is something that my team has been working on behind the scenes for a while to bring to you: our brand-new Money Personality Quiz!
This quiz will tell you what your money personality is. There are eight different potential archetypes you could fall under. It’s based on Sacred Money Archetypes, which is a framework taught by Kendall SummerHawk. I am a certified coach in this, and I’ve been really excited to bring it to you.
Why Knowing Your Money Personality Matters
Even though I teach business finances and give you tools to price products, plan investments, and pay yourself, I’ve learned that our mindset around money is incredibly important. It’s key to understand both:
- Your strengths and gifts around money, and
- Your challenges and patterns that might be holding you back.
Self-awareness is a powerful tool. When you know the behaviors that are helping you and the ones that are getting in your way, you can take steps to improve your financial journey.
I love all personality tests—the Enneagram, Myers-Briggs, you name it! But this one is my favorite because it’s focused specifically on your relationship with money. I found it enlightening when I discovered these archetypes, and I hope you’ll find it just as enlightening.
Take the Quiz Now
Before I dive into what the eight personality types are, I want you to take the quiz first! I don’t want to influence your answers by explaining the archetypes ahead of time.
So, pause here, go to this link to take the quiz, and then come right back.
Unpacking Your Quiz Results
Welcome back! Now that you’ve taken the quiz, check your email to see your results. You’ll receive:
- Your primary archetype and
- Any additional top archetypes that are influencing your money mindset.
While your top result is important, focus on your top 2-3 archetypes. They will have the biggest influence on your financial decisions. And, if you had any ties in your results, that’s okay—review those too!
The Eight Money Personality Archetypes
Below is a quick breakdown of each archetype. I recommend you read all of them, especially after taking the quiz, to better understand how your archetypes show up in your life and business.
1. The Ruler: The Inner Empire Builder
- Description: Rulers are ambitious entrepreneurs chasing big dreams and financial success.
- Challenges: They often overwork, struggle with burnout, and underpay themselves by constantly reinvesting in the business.
- Key Insight: Learn to balance ambition with self-care to avoid burnout.
2. The Nurturer: The Generous Giver
- Description: Nurturers lead with their hearts and love to help others.
- Challenges: They may give too much, struggle to set boundaries, and undercharge for their products or services.
- Key Insight: Setting boundaries is essential to ensure financial stability.
3. The Accumulator: The Inner Banker
- Description: Accumulators are great savers who thrive on building wealth.
- Challenges: They tend to avoid risks and struggle with investing in their business.
- Key Insight: Measured risks are necessary for growth.
4. The Maverick: The Rebel with a Cause
- Description: Mavericks love taking risks and chasing new money-making opportunities.
- Challenges: They can make impulsive financial decisions and accumulate unnecessary debt.
- Key Insight: Balance bold moves with strategic planning.
5. The Alchemist: The Idealist
- Description: Alchemists are creative visionaries with a love-hate relationship with money.
- Challenges: They struggle with long-term financial planning and may rely on others for support.
- Key Insight: Economic power can drive positive change.
6. The Connector: The Relationship Builder
- Description: Connectors thrive on relationships and love working with people.
- Challenges: They may neglect financial management and trust others with their finances too easily.
- Key Insight: Foster financial skills to avoid dependency on others.
7. The Celebrity: The Magnetic Big Shot
- Description: Celebrities love the spotlight and enjoy the status that wealth brings.
- Challenges: They may overspend to maintain an image and struggle to save.
- Key Insight: Financial responsibility ensures long-term success.
8. The Romantic: The Hedonist
- Description: Romantics live in the moment and love indulging themselves and others.
- Challenges: They avoid budgeting and may struggle with financial discipline.
- Key Insight: Financial security provides freedom to enjoy life fully.
The Interplay Between Archetypes
You may notice that your top archetypes seem to contradict each other. That’s normal! For example, my top three archetypes are:
- The Accumulator: Focused on saving and avoiding risk.
- The Maverick: Thrives on risk and bold moves.
- The Ruler: Driven to build a successful business.
These archetypes can cause inner conflict—one part of me wants to save everything, while another part wants to take risks and bet it all.
This awareness helps me make more intentional financial decisions by balancing those competing instincts.
Comment Below and Share Your Results
I’d love to hear what your top three archetypes are!
Comment below and let me know what resonated with you the most.
Did your results surprise you? Did you notice any inner conflict between your archetypes? I’d love to hear your insights.
Take the Quiz and Discover Your Money Personality
If you haven’t taken the quiz yet, click here to take it now. Dive into your results and uncover actionable steps to improve your financial habits and business success.
Thank you so much for joining me today! Don’t forget to like and subscribe to stay updated with more content like this.
I’ll see you next time!
