Published by Simon Element / Simon Acumen | Foreword by Amy Porterfield
The money is already in your business. Here’s exactly where to look.
Most business owners think they need more sales to make more money. They don’t. The real opportunity is already inside your business — hiding in plain sight.
Hidden Profit: Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business is the book Jamie Trull set out to write after years of watching hardworking entrepreneurs leave money behind, not because they weren’t capable, but because nobody ever showed them where it was going.
This is the guide that should have come with your business.
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This book was written for you if any of this sounds familiar.
If you nodded at any of those, this book is for you.
As Seen In
What You’ll Actually Walk Away With
Hidden Profit isn’t a theory book. Every chapter builds toward one goal: helping you understand your money well enough to make confident decisions with it.
The Hidden Profit Framework
Most business owners think their income problem is a revenue problem. It’s not. It’s a problem with your money flow. Hidden Profit shows you how money actually moves through your business, where it comes in, where it quietly disappears, and how to change that without working harder or raising your prices and hoping for the best.
The Eight Profit Levers
Inside every business are eight levers you can pull to become more profitable: pricing, product mix, average transaction value, and more. Jamie shows you exactly what they are, how to identify which ones matter most in your specific business, and how to move them using simple, actionable insights from your own numbers.
How to Calm the Financial Chaos
Bookkeeping. Taxes. Cash flow. Credit card bills. The financial back-end of running a business doesn’t have to feel like a fire you’re always putting out. Hidden Profit shows you how to create a simple, sustainable financial strategy that actually fits your life, no finance background required.
The PROFFIT Plan™
Once you find the profit hiding in your business, you need a plan for what to do with it. The PROFFIT Plan™ gives you a clear, personalized framework for paying yourself, saving for taxes, building reserves, and making intentional decisions about where your money goes before it’s gone.
Freedom on Your Terms
Too many business owners work themselves into the ground for too little return. Hidden Profit gives you the tools to break free from that cycle, not by doing more, but by understanding your numbers well enough to make every dollar work harder for you.
What Readers And Industry Leaders Are Saying
“Jamie is uniquely suited to guide small business owners through the foreign world of business finances. She meets people where they are, explains complicated concepts, and distills actionable advice. This book will be a game changer for both new and seasoned business owners.”
Amy Porterfield
New York Times bestselling author
“If you’re sick of drowning in bills, spreadsheets, and complex financial jargon, you need this book.”
Pat Flynn
New York Times bestselling author of Lean Learning
“Jamie has written the book so many of us needed long before we ever called ourselves business owners. As someone who believes financial literacy is how we protect ourselves and our communities, this book reminds us profit is not a dirty word — it is freedom.”
Dasha Kennedy
Financial Activist, creator of The Broke Black Girl
“If you’ve ever felt intimidated by finance or thought ‘I’m just not good with numbers,’ this is the book for you. Trull offers an easy-to-implement road map to finally stop guessing and start thriving long-term — perfect for entrepreneurs ready to take control without a finance degree.”
Joey Coleman
International keynote speaker and WSJ bestselling author of Never Lose a Customer Again
“Hidden Profit is a boot camp for entrepreneurs, run by the smartest, kindest drill sergeant who cares about helping others. This book educates and demystifies, making entrepreneurship more accessible and successful for everyone. Essential reading.”
David Sax
bestselling author of The Soul of an Entrepreneur
“This book demystifies the hidden levers that power success, so you’re free to enjoy the rewards of running a small business.”
Elaine Pofeldt
author of The Million-Dollar, One-Person Business
“Jamie’s approach to business financial management is novel and refreshing. She speaks to small business owners in their language and deeply understands the pain points they face.”
Amy Selich
VP Marketing at ADP
When you order Hidden Profit
Get $300+ In Profit-Boosting Bonus Resources — Free.
Hidden Profit Diagnostic Audit (PDF Tool)
This quick, self-guided audit will help you uncover where money is leaking in your business and where the low-hanging profit is hiding.
Hidden Profit Companion Workbook (Digital Download)
A fillable digital workbook that follows along with the book so you can immediately apply what you’re learning.
CFO Year-End Reset Workshop Limited Time Replay
A 90-minute workshop replay where you’ll map out your revenue, cash flow, and strategic profit priorities for the next year.
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Buy A Copy. Give A Copy.
When you understand your finances, everything changes for you, for your family, and for the people your business serves. Financial literacy is one of the most powerful things we can pass on to other entrepreneurs.
When you purchase Hidden Profit, consider grabbing an extra copy for a fellow business owner who could use it. Let’s create a ripple effect — one book at a time.
For groups and communities purchasing 25+ copies, contact [email protected] for special bulk pricing.
About The Author
Jamie Trull is a CPA, financial literacy coach, and profit strategist who spent over a decade inside the finance machine at Ernst & Young and Coca-Cola — before leaving at the peak of her career to build something different.
She founded Balance CFO in 2017, and since then has helped over 10,000 entrepreneurs take control of their business finances, understand their numbers, and keep more of what they earn. She is also the founder of Power in Numbers, a movement to democratize small-business financial education and put more economic power into the hands of entrepreneurs who’ve historically been left out.
Hidden Profit is the book she set out to write because the one small business owners actually needed didn’t exist yet.
Based outside of Nashville, Tennessee. CPA. Profit strategist. Hamilton superfan. And not your father’s accountant.
The Profit You’ve Been Working So Hard For Is Already In Your Business.
You don’t need to hustle harder, take on more clients, or raise your prices before you’re ready. You need to understand where your money is actually going — and what to do about it.
Hidden Profit gives you that map.
Get Your Copy Today!
As a reminder, some links on this page (like Amazon) are affiliate links, which means Jamie may earn a small commission at no extra cost to you. Thanks for supporting the Hidden Profit mission.
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